Brand Storytelling –24th Nov

People may not want to listen to your story, but when you tell them by a way allowed they to know why you exist, get to know what is your brans’s story and meaning, your audience might be interested in your story. Like Nike’s ads, they have different stories to tell by using different plots,…

Core Points of Essay

    The Importance of Researching Extreme User for Kitchen Gadgets Introduction: problems of kitchen gadgets on the market.   Main part: Who is the extreme users (Who is the extreme user of kitchen gadget) Why researching for the extreme users is important.(3 reasons ) How the research of the extreme user influences the product (e…

Brand Storytelling — 19th Nov

reference : Into the Woods by John Yorke Why archetypes underpin all of stories ?    all stories reflect the natural way our brains work to bring order to the chaos of our worlds. 1, the societal reason, it helps us to face and overcome challenges big and small every day, helps us to learn and grow, to…

 Brand Storytelling — 18th Nov

Alan Parker’s Talk Familiarity is the key point of commercial advertising, because you only have several seconds to show the video, familiarity is a good way to let audience know the situation and give some reflection, response to the advertising. Example:John lewis’s advert The seven story archetypes 1 Overcoming the monster I Will What I Want –…